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Quick Response (QR) Codes

Quick Response (QR) codes are being recognized as a great mobile marketing tool. This technology is a good example how apps, mobile websites, video and print are all vital elements of the mobile marketing strategy. Brand a Bar implements QR codes on business cards, posters, coasters and menus. Click here to download sample.

Content Creation

Brand a Bar supports the interactive, mobile experience with content. Our co-founder has been creating artwork for various worldwide companies for over 10 years. Our team is equally experienced at producing branded video, print, websites and apps. We are bringing this expertise to mobile because it's affordable for us to create affordable solutions for you.

Application Integration

If you don't already have an app for consumers to experience your brand in one click, you soon will. The popularity of iPhones and iPads proves that information is being segmented and distributed as the consumer wants and needs it. In the last few years, more and more technology has been developed exclusively for app integration. The QR code scanner is one of those technologies, and it is useful for brands to own their consumer data and leverage it into other marketing initiatives. The one who holds the data is the one who holds all the chips, so let's talk about how mobile apps could increase equity in your business and build a better relationship with your customer.

Why Mobile, Why Now?

When consumers shop, they need to 1) recognize your brand, 2) remember it, and 3) know all about it before they can decide to purchase it. Our Interactive Label™ and QR code solutions invite the consumer into a mobile experience they won't forget. The Interactive Label™ shares whatever your message is through QR codes on beer bottles, which are then distributed to customers throughout the world. Consumers scan the label with their smartphones and are then educated about your brand in an entertaining way. This leads them to share the experience within their online communities. Brand education brings results: people buy products that they believe in, that they identify with and whose culture they understand and embrace.

Tap Into the Global Village

Social media, the Internet and mobile technology have created a powerful global village. Inside this world of connectedness is a media opportunity you can tap into literally overnight. Marketing is the fuel behind any widely recognized brand name, but it is traditionally very expensive. Mobile technology has made marketing affordable—you can create global content easily and share it in seconds. Millions of people use mobile tech every day to communicate internationally, and brands are beginning to use this power to reach the international markets that crave their American craft beers. Brand a Bar has strategic solutions to reach the international markets through various partnerships.

Interactive Beer Label & Six-Pack

Increasing competition is fueling consumer education in the craft beer market—the more consumers know about your beer, the more likely they will buy it. Brand a Bar has developed a marketing solution using the label of your beer bottle as a portal into a world of product information. It is now possible to take your customers to the brewery where your beer is made, to the farmer who grows the hops, or to any other step in the process, through video and other interactive media. One well-crafted campaign for your brand has the potential to go viral in a few days, increasing your exposure to millions worldwide. Interactivity is what consumers now expect, and it is the best new way to deliver information about your brand.